Helping Ambitious B2B Companies Grow – systematically.

At NovaCresco BV, we specialize in unlocking the full commercial potential of high-tech and industrial B2B companies. Based in Eindhoven, the Netherlands, we work with clients across the globe who are ready to turn ambition into measurable growth.

Many of our clients share a common profile: technically strong, operationally sound – but commercially underleveraged. That’s where we come in. With decades of experience in driving transformation in sectors like machine vision, medical devices, machine builders, and industrial automation, we bring a structured, data-driven approach that aligns marketing, sales, and business development to one goal: sustainable, accelerated growth.

Vision

To be a premier catalyst for B2B growth transformation – where ambitious, technically strong companies partner with us to achieve their boldest growth aspirations through proven technologies.

Mission

We help B2B companies grow faster and more predictably by applying proven strategies in marketing, sales, and business development. We bring clarity to complexity, structure to opportunity, and momentum to every client’s growth journey. We transform potential into performance, turning good companies into market leaders.

What we offer

NovaCresco BV offers more than just consulting – we deliver growth as a service.

We work closely with each client to assess their current commercial performance, identify untapped opportunities, and implement targeted strategies to unlock measurable results. From optimizing digital marketing and refining your sales funnel to entering new markets or launching new customer acquisition campaigns, we act as both strategic advisor and hands-on execution partner.

Each engagement is customized. For some clients, that means designing a scalable lead generation engine; for others, it involves accelerating stalled sales pipelines, identifying strategic partners, or even building a complete go-to-market strategy for a new region. What makes our approach different is our commitment to measurable outcomes and our ability to integrate across disciplines – from marketing automation and CRM implementation to executive recruitment and branch establishment.

We don’t just advise. We implement, measure, and continuously refine until results follow.

Years of technical sales experience

Countries of business conducted worldwide

Achieved average excess CAGR

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Why Clients Choose Us

Clients choose NovaCresco because we combine real-world experience with a no-nonsense, results-driven mindset. They come to us when they’ve outgrown generic advice – and are ready for a partner who delivers clarity, momentum, and measurable ROI.

What sets us apart is the way we work. We become part of your team, not just external consultants. We take the time to understand your business, your challenges, and your goals, and then apply a proven methodology that’s grounded in experience – not theory. Our founder brings over 30 years of success in achieving excess Compound Annual Growth Rates (CAGRs) in complex B2B industries. But NovaCresco is not about one person. We work alongside a trusted network of freelance experts and industry specialists, forming agile project teams tailored to your specific needs.

Our clients value our transparency: no fluff, just clear communication, shared goals, and honest reporting. They appreciate our precision: everything we do is tracked, tested, and tied to real business outcomes. And they trust our perspective: with cross-sector experience and a firm grasp of B2B dynamics, we see patterns others miss – and opportunities others overlook.

In short, our clients don’t just grow – they grow with purpose.

Reviews

What our clients say about us

“Frans built the European business for Videology Europe from scratch with relentless focus and integrity. His leadership turned a loss-making entity into a highly profitable niche market leader.”

Marcel Breedveld

Former Videology Europe, now TechTeam Manager Genexis

“Frans doesn’t just sell products – he understands our business challenges and delivers solutions that drive real results. His consultative approach helped us optimize our imaging system integration, improving our product performance significantly. He’s the kind of partner who truly cares about your success, not just the sale.”

Priyal Nagare

CEO, EPMD Group Pvt. Ltd. (India)

“Frans was an absolute pleasure to work with during our partnership with Active Silicon. His deep knowledge of machine vision technology and ability to tailor solutions to our specific needs made him a trusted partner. His proactive communication and commitment to delivering results significantly enhanced our project outcomes.”

Marcel Pabst

CEO, Laser 2000 (Germany)

Your Growth Partner for Complex Markets

Whether you’re pioneering machine vision technology, developing life-saving medical devices, creating precision scientific instruments, or engineering advanced manufacturing solutions, we understand your world. We speak your language. We know your challenges.

Ready to transform potential into performance?

Discover how systematic commercial strategies can turn your technical excellence into market leadership.